Top 10 Best CRM for EdTech Companies in India 2026
Discover the top 10 best CRM software for EdTech companies in India 2026. Compare Cleomitra, LeadSquared, Zoho CRM, Freshsales, HubSpot, Kylas, and more with INR pricing, WhatsApp integration, GST invoicing, and expert buying advice for coaching institutes and online education platforms.
India's EdTech sector is one of the fastest-growing in the world — projected to reach ₹4.7 lakh crore by 2029 with a CAGR of 28%. Cities like Bangalore, Hyderabad, Mumbai, Delhi, and Pune are home to thousands of EdTech startups and online coaching platforms competing fiercely for student enrollments. Yet most of these companies still manage student leads through spreadsheets and WhatsApp groups — losing up to 67% of leads due to poor follow-up.
A dedicated CRM for EdTech companies in India solves this by automating student lead management, WhatsApp follow-ups, batch tracking, GST-compliant invoicing, and enrollment analytics — all in one platform. Whether you run a K-12 tutoring center in Delhi, a test-prep platform in Hyderabad, or a live online course startup in Bangalore, the right CRM can 3× your enrollment conversion rate.
In this guide, we compare the top 10 best CRM software for EdTech companies in India 2026 — with INR pricing, feature breakdowns, WhatsApp integration details, and expert buying advice.
Top 10 Best CRM for EdTech Companies in India 2026
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1. Cleomitra — Best CRM for EdTech Startups India
Cleomitra is purpose-built for Indian EdTech businesses. It offers a complete student lifecycle CRM: from first inquiry through enrollment, batch scheduling, fee collection, and renewal reminders. Particularly popular among coaching institutes in Hyderabad, Bangalore, and Pune, Cleomitra supports UPI payment links inside WhatsApp messages, automated GST invoicing, and regional language communication for Tamil, Hindi, and Telugu markets.
- Price: Starting ₹999/month
- WhatsApp: Yes — two-way messaging, broadcast lists
- GST Invoicing: Yes — fully automated
- Best for: Coaching institutes, test-prep startups, K-12 EdTech
- Free Plan: 14-day free trial
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2. LeadSquared — Best for Large EdTech Enterprises
LeadSquared is one of India's most popular CRMs for education companies. Used by major EdTech brands like Byju's, Unacademy, and upGrad, it offers advanced lead capture from ads, portals, and web forms, plus marketing automation and a mobile app built for admissions counselors. Headquartered in Bangalore, LeadSquared understands Indian EdTech workflows deeply.
- Price: Starting ₹2,500/month (custom enterprise plans available)
- WhatsApp: Yes — via integration
- GST Invoicing: Yes
- Best for: Mid-market and enterprise EdTech companies
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3. Zoho CRM — Best Affordable CRM for EdTech India
Zoho CRM offers excellent value for Indian EdTech companies on a budget. Its free plan supports up to 3 users and paid tiers start from just ₹800/user/month. Zoho integrates natively with Zoho Books for GST invoicing, and its WhatsApp integration supports automated enrollment confirmations and fee reminders. Widely used by coaching centers in Delhi, Chennai, and Kolkata.
- Price: Free (up to 3 users); Paid from ₹800/user/month
- WhatsApp: Yes
- GST Invoicing: Yes (via Zoho Books)
- Best for: Small-to-medium EdTech, coaching institutes
- Free Plan: Yes
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4. Freshsales — Best for EdTech Inside Sales Teams
Freshsales by Freshworks (an Indian SaaS company headquartered in Chennai) offers AI-powered lead scoring, built-in calling, and a highly intuitive interface. Perfect for inside sales teams at EdTech companies who need to quickly qualify and convert hundreds of student leads daily. It integrates with WhatsApp Business API and supports INR billing.
- Price: From ₹999/user/month; Free plan available
- WhatsApp: Yes
- GST Invoicing: Via Freshbooks integration
- Best for: EdTech inside sales, online course platforms
- Free Plan: Yes
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5. HubSpot CRM — Best Free CRM for EdTech Startups
HubSpot CRM is the world's most popular free CRM and a strong choice for early-stage EdTech startups in India that need a professional system without upfront investment. The free plan includes unlimited contacts, deal tracking, and email integration. Paid plans start from ₹3,500/month and add marketing automation, sequences, and WhatsApp integration.
- Price: Free; Paid from ₹3,500/month
- WhatsApp: Yes (paid plans)
- GST Invoicing: Limited (via third-party)
- Best for: EdTech startups, content-led growth models
- Free Plan: Yes — generous free tier
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6. Kylas Sales CRM — Best Made-in-India CRM for EdTech
Kylas is a growing Indian CRM brand that's gaining popularity among mid-market EdTech companies for its flat-pricing model (unlimited users on all plans) and strong WhatsApp integration. Popular with coaching platforms in Pune, Jaipur, and Lucknow, Kylas offers call recording, automated lead distribution, and GST-ready invoicing.
- Price: From ₹1,200/month (unlimited users)
- WhatsApp: Yes
- GST Invoicing: Yes
- Best for: EdTech companies with large counselor teams
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7. Salesforce Education Cloud — Best for Large-Scale EdTech
Salesforce Education Cloud is purpose-built for education institutions and large EdTech enterprises that need advanced student journey management, data analytics, and multi-campus operations. It's used by major Indian ed-institutions and offers deep customisation. The cost is high, but enterprise EdTech companies in Bangalore and Mumbai find it worth the investment for scale.
- Price: From ₹3,000/user/month (custom enterprise quotes)
- WhatsApp: Yes (via integration)
- GST Invoicing: Via third-party apps
- Best for: Enterprise EdTech, universities, ed-institutions
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8. Bitrix24 — Best Free CRM with WhatsApp for EdTech
Bitrix24 is a popular choice among budget-conscious EdTech startups because its free plan is genuinely comprehensive — supporting unlimited users, a built-in contact centre, and website chat widget. WhatsApp integration is available on paid plans. Its task management and internal communications tools make it useful for teams spread across multiple cities in India.
- Price: Free; Paid from ₹1,800/month
- WhatsApp: Yes (paid plans)
- GST Invoicing: Limited
- Best for: EdTech teams needing CRM + project management
- Free Plan: Yes
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9. Pipedrive — Best Pipeline CRM for EdTech Sales Teams
Pipedrive is a sales-focused CRM known for its visual pipeline management. EdTech companies with structured inside-sales processes — where counselors move students through stages like "Enquiry → Demo → Trial → Enrolled" — find Pipedrive intuitive and efficient. It supports LeadBooster for web chat and WhatsApp via third-party integrations.
- Price: From ₹1,700/user/month
- WhatsApp: Via integration
- GST Invoicing: Via third-party
- Best for: EdTech companies with strong inside-sales processes
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10. Classplus — Best CRM for Online Tutors and Course Creators
Classplus is a Bangalore-based platform specifically designed for Indian tutors and online course creators. It combines a course-creation platform with student management, batch scheduling, fee collection, and basic CRM features. Extremely popular with IIT-JEE, NEET, UPSC coaching tutors who need an all-in-one app for managing students and courses.
- Price: Contact for pricing (starter plans available)
- WhatsApp: Yes — built-in communication
- GST Invoicing: Yes
- Best for: Individual tutors, small coaching institutes
EdTech CRM Comparison Table — India 2026
| CRM | Starting Price (INR) | Lead Scoring | Free Plan | GST Invoicing | |
|---|---|---|---|---|---|
| Cleomitra | ₹999/month | ✓ | ✓ | 14-day trial | ✓ |
| LeadSquared | ₹2,500/month | ✓ | ✓ | — | ✓ |
| Zoho CRM | Free / ₹800/user/month | ✓ | ✓ | ✓ | ✓ |
| Freshsales | ₹999/user/month | ✓ | ✓ | ✓ | Partial |
| HubSpot CRM | Free / ₹3,500/month | ✓ | ✓ | ✓ | Limited |
| Kylas | ₹1,200/month | ✓ | ✓ | — | ✓ |
| Salesforce | ₹3,000/user/month | ✓ | ✓ | — | Via app |
| Bitrix24 | Free / ₹1,800/month | ✓ | — | ✓ | Limited |
| Pipedrive | ₹1,700/user/month | Partial | ✓ | — | Via app |
| Classplus | Contact | ✓ | — | — | ✓ |
How to Choose the Right CRM for Your EdTech Company in India
Not every CRM fits every EdTech business. Here's what to evaluate before you commit:
1. Student Lead Pipeline Management
Your CRM must map every lead source — Facebook/Instagram ads, YouTube, referrals, school visits — and let your counselors track each student from first enquiry through demo, trial, and enrollment. Look for automated lead assignment rules so no lead slips through the cracks in busy cities like Bangalore, Hyderabad, or Mumbai.
2. WhatsApp Business Integration
Over 60% of Indian students and parents prefer WhatsApp for all communication. A CRM with native WhatsApp Business API integration lets your team send personalised follow-ups, fee reminders, batch schedules, and UPI payment links directly from the CRM — without switching apps.
3. GST-Compliant Invoicing
Whether you're in Delhi or Chennai, all EdTech businesses operating in India must issue GST-compliant invoices. Choose a CRM that generates and sends fee receipts automatically with your GSTIN, HSN codes, and applicable GST rate built in.
4. Batch and Course Tracking
Beyond sales, EdTech-specific CRMs should track student attendance, batch schedules, assignment submissions, and course completion rates. This data helps your team identify at-risk students and proactively reach out before they drop off.
5. Mobile-First Design
Admissions counselors in Hyderabad and Pune often work from mobile devices while attending education fairs or school visits. Your CRM's mobile app should support full lead management, calling, and WhatsApp messaging on Android and iOS.
6. Transparent INR Pricing
Avoid CRMs that quote only in USD or hide costs in per-user limits. Insist on transparent INR pricing with no hidden fees for WhatsApp or GST modules. Platforms like Cleomitra, Kylas, and Zoho CRM publish clear INR pricing for the Indian market.
Why Indian EdTech Companies Need a CRM in 2026
India's EdTech sector added over 4,500 new startups in the last three years alone. Cities like Bangalore (India's EdTech capital), Hyderabad, Pune, Mumbai, and Delhi are saturated with competition. Without a CRM, growing EdTech companies face:
- Lead leakage: Up to 67% of leads go cold because no one followed up within 24 hours
- Counselor inefficiency: Teams spend 3+ hours daily copy-pasting data between spreadsheets
- Poor retention: No systematic way to identify students at risk of dropping out
- Compliance risk: Manual invoicing leads to GST filing errors and penalties
- Lost renewals: No automated reminders for course renewals or batch upgrades
A purpose-built EdTech CRM like Cleomitra or LeadSquared eliminates all of these problems — typically paying for itself within 60 days through improved enrollment rates.
